Must be based in Los Angeles, California

The Head of Marketing drives marketing priorities directly with LOF’s founders and the team to ensure the brand is achieving long-term goals. The role’s objective is to develop, manage and execute all marketing activities and simultaneously build brand equity. The role requires a customer-centric mindset, love for problem solving, high standard of execution and data-driven mindset. You will get to work with a small, brilliant team on one of the most desirable, fast growing DTC brands out there today! 

Core Responsibilities: 

• The Head of Marketing will be responsible for developing LOF’s marketing strategy, plan and integrating a strategic mix of paid, earned and owned media to drive sales.
• Overseeing the tactics, execution and day-to-day management of our marketing channels focused on driving sales. 
• Understand all marketing initiative impact based on type (awareness, acquisition, retention) and constantly come up with new marketing ideas that will support the strategic plan.
• Work with the cross functional team to understand the business (ecommerce, brand, merchandising, inventory) to best support from a marketing perspective.
• Build and put reporting in place to measure WoW, MoM and ad hoc marketing initiatives impact per channel and as a whole, tracking sales to achieve channels KPI’s and tracking budget.
• Analyze the data to make strategic marketing decisions to increase new customers and sales.
• Develop a deep understanding of the customer, competition, market and trends.
• Train, develop and lead a small team. Work in partnership with company stakeholders.
• The Head of Marketing will have a direct report and report directly to the co-founder.

Key traits/experience we’re looking for: 

• 8-10 years of experience with a background in growth marketing
• Strong digital marketing experience focused on customer acquisition and retention
• Strong background in strategy formation with a 360 channels view
• Experience in managing multi channels
• Experience managing a small team and agency
• Proven data background with the ability to create and read reporting
• Experience in a D2C brand is a plus

Work Location

• Hybrid - work from home and in person. Minimum 2x/ in person at Venice office. 
• Must be willing to travel. 

Perks

Bathing suit discounts.

Interested?

Application process closes on Jan 13, 2023.